Three Days in the Hilton


The SIA Show is the biggest event in our industry. Everyone who is anyone in the industry is in one place: the wretched Hilton New York. Or are they?

It seems to us that every year since 2000, when we witnessed the last excesses of an empire-yes, the Bridge party-the show has been shrinking. The 2001 and 2002 shows suffered due to the market downturn, although the parties continued and so did the flow of some quite nice freebies (one favorite: a lovely little compass keychain from Standard &