UK Firms Cite Storage, Processing of Social Media Data as Barrier to Sentiment Trading


Awareness of the link between stock price movement and public sentiment expressed on social media is growing among financial services firms operating in the UK, but technology concerns around storing and processing the high volumes of social media content are preventing widespread use of the data, according to a survey of financial professionals conducted by London-based network provider Colt.

According to the research, 63 percent of the 360 brokers, heads of trading desks, hedge funds and propr

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