Rumors continue to swirl on Street regarding possible -- some say probable -- acquisition of Bloomberg L.P. by Reuters Holdings PLC (IMD, Sept. 17). Calls to Michael Bloomberg, president of Bloomberg, were not returned, but one executive at Reuters is convinced idea is rubbish. "If Reuters really wanted to spend $800 million for an analytics package, we would keep that money in house and develop it ourselves. Purchasing technology is just not Reuters' way of doing things." Tell that to Insti

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