Sifting SIFMA: Highlights and Lowdowns

sifma-exhibition-floor-2010
Vendor booths and the Expo Theater on the SIFMA exhibition floor

This year's SIFMA show, while smaller than last year's event, had an air of optimism, and though foot traffic was light at times, one might well blame a large portion of that on the US and England football teams playing crucial first-round matches in the World Cup, which coincided with the show.

Taking advantage of America's seemingly new-found passion for the sport, those exhibitors willing to shamelessly tout the tournament were rewarded with a captive audience: Interactive Data showed the gam

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