Primark Opens Doors in Europe; US To Follow

INDUSTRY EVENTS

LONDON--Primark Corp. rounded off a 17-city European tour of its Open Doors event in London last week. The aim of the program, which has been running since 1993, is to cross-sell the full range of Primark services to its customer base.

KEY EUROPEAN PRODUCTS

The event, which attracted more than 200 people in London, incorporated products from all the key Primark companies that were felt to have an active presence within the European market.

Datastream/ICV was on hand to demonstrate one of this y

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