Saudi Start-Up Opts for Advent Infrastructure

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Riyadh-based United Financial House (UFH), a recently-launched asset manager targeting private investors and institutional clients, has licensed three buy-side platforms from San Francisco-based Advent Software.

UFH has rolled out Advent Portfolio Exchange (APX) for client relationship management; Moxy, the vendor's ubiquitous order management system; and Advent Tradex, a fund order management offering.

According to Advent, the implementation was led by SISCOM, a Saudi-based consultancy through

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