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Björn Kogler, head of operations, asset management, MainFirst Asset Management

MainFirst Asset Management, a traditional asset manager headquartered in Frankfurt, with approximately €1.2 billion ($1.7 billion) under management, implemented Advent’s Advent Portfolio Exchange (APX) and Advent Moxy, the vendor’s order management system (OMS), in late 2008.

Like most other buy-side firms grappling with the challenges of the global slowdown in the financial services industry, MainFirst faced  something of a conundrum, the only solution to which lay in the technology realm.


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