ABN Goes To Market

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A fish market. Not the first place you’d expect to find one of the largest banks in the world pioneering its e-commerce strategy. But for Amsterdam-based ABN Amro, the fish auction at Urk in Holland is ground zero for many of its electronic business efforts.

That’s because marketplaces are a key focus of ABN Amro’s e-commerce strategy, says Aart Houwink, ABN Amro’s executive vice president responsible for e-commerce of the wholesale bank. Urk, which plays host to one of the largest electronic

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