Opening Cross: The Technology Trickle-Down-and Up-Effect

For example, Thomson Reuters officials unveiling the vendor's new PropGen proposal generation tool for financial advisors last week were keen to emphasize how-like other products within its re-platformed lineup such as the Insider multimedia news portal-the product has been designed to appeal to the new generation of financial professionals "who have grown up using Google and Facebook."

This approach makes sense on a number of levels: it makes the interface more intuitive for advisors-and hence

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