Vendors Offer Advice on Improving User Experience

Where do firms need to improve when it comes to UX?

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The first lesson a financial firm should learn when it comes to improving its user experience (UX) is one of empathy.

That's what Jon Tobey, global head of user experience at technology consulting firm Lab49, says is the most important thing to consider when designing products and applications.

"Put yourself in their position and understand what they're trying to do and what their frustrations might be and understand what their goals are," Tobey says. "You don't want to roll out an application

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