Sifting Through SIFMA

This event is the showcase for many start-up ventures trying their best to get noticed in the midst of a cutthroat world where—if the recent frenzy of consolidation among the top players is anything to go by—size really matters.

Of course, it's the large vendors who usually complain that the show is just an expensive exercise in reminding people that they are still in business, and that some old couple who wandered in from the hotel by mistake just made off with all their giveaways. However,

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