Data Claus is Coming to Town
Max Bowie is once again back with his market-data themed Christmas column.

Editor’s note: For the better part of two decades, Max Bowie has written an annual market-data themed column based on a famous Christmas carol. While we try and produce serious news and opinion, not everything needs to be so weighty. And, to be honest, if you give this a close read, it will give you a true sense of the market-data landscape. We hope you enjoy. Please send complaints to: Mr. Santa Claus, 123 Elf Road, North Pole, 88888.
Read to the tune of “Santa Claus is coming to town”.
VERSE
You better watch out,
You better not cry
This was the year of the cloud and AI
Data Claus is coming to town
He’s making a list
And checking it twice
To find out who’s using Nyse or Ice
Data Claus is coming to town.
CHORUS
He sees you when you’re spoofing
And how you place your bets
And if you’re running TCA
And adhering to BestEx
VERSE
You’d better mind risk,
Remember to hedge
Alt data can give you a 10% edge
Data Claus is coming to town
CHORUS
He knows how much you’re paying
And what you say you use
He’s reconciling invoices
And collecting data dues
VERSE
Your budget’s been cut,
Your numbers are set
Replace all your Bloombergs with Money.Net (yes, they’re back!)
Data Claus is coming to town.
CHORUS
He likes open-source software
And any tech that’s free
He’s making eyes at APIs
And interoperability.
VERSE
If you’re in a co-lo
Or if you’re on-site
Whatever you use, if you don’t report right
Data Claus is coming to town.
CHORUS
He knows all the exchange rules
All the definitions, too
If he finds any discrepancies
Then his elves will audit you
VERSE
He’s counting your servers,
Checking your cloud
Public or private, if you’re data-endowed,
Data Claus is coming to town
CHORUS
He knows your datacenter
And where you co-locate
He knows what feeds you subscribe to
And if your payment’s late.
VERSE
He knows your exchanges
And vendors of choice
He’ll boil your pet bunny if you miss an invoice
Data Claus is coming to town.
CHORUS
He sees you when you’re sleeping
He knows just where you live
And if you use Bloomberg at home,
Or just Refinitiv
VERSE
You better watch out
You should be afraid
If your data is real time or even delayed
Data Claus is coming to town
CHORUS
He never gives a refund
For latency or lag
What’s in that sack upon his back?
Or is it a body bag?
VERSE
He don’t give a f–
He don’t give a sh—
He’s adding it up, he’ll do an audit
Data Claus is coming to town.
Yes, Data Claus is taking you down!
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@waterstechnology.com or view our subscription options here: http://subscriptions.waterstechnology.com/subscribe
You are currently unable to print this content. Please contact info@waterstechnology.com to find out more.
You are currently unable to copy this content. Please contact info@waterstechnology.com to find out more.
Copyright Infopro Digital Limited. All rights reserved.
As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (point 2.4), printing is limited to a single copy.
If you would like to purchase additional rights please email info@waterstechnology.com
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (clause 2.4), an Authorised User may only make one copy of the materials for their own personal use. You must also comply with the restrictions in clause 2.5.
If you would like to purchase additional rights please email info@waterstechnology.com
More on Data Management
Waters Wavelength Ep. 314: Capco’s Bertie Haskins
Bertie Haskins, executive director and head of data for Apac and Middle East at Capco, joins to discuss the challenges of commercializing data.
Nasdaq, AWS offer cloud exchange in a box for regional venues
The companies will leverage the experience gained from their relationship to provide an expanded range of services, including cloud and AI capabilities, to other market operators.
Bank of America reduces, reuses, and recycles tech for markets division
Voice of the CTO: When it comes to the old build, buy, or borrow debate, Ashok Krishnan and his team are increasingly leaning into repurposing tech that is tried and true.
Navigating the tariffs data minefield
The IMD Wrap: In an era of volatility and uncertainty, what datasets can investors employ to understand how potential tariffs could impact them, their suppliers, and their portfolios?
Project Condor: Inside the data exercise expanding Man Group’s universe
Voice of the CTO: The investment management firm is strategically restructuring its data and trading architecture.
Tariffs, data spikes, and having a ‘reasonable level of paranoia’
History doesn’t repeat itself, but it rhymes. Covid brought a “new normal” and a multitude of lessons that markets—and people—are still learning. New tariffs and global economic uncertainty mean it’s time to apply them, ready or not.
HSBC’s former global head of market data to grow Expand Research consulting arm
The business will look to help pull together the company’s existing data optimization offerings.
Stocks are sinking again. Are traders better prepared this time?
The IMD Wrap: The economic indicators aren’t good. But almost two decades after the credit crunch and financial crisis, the data and tools that will allow us to spot potential catastrophes are more accurate and widely available.