SIFMA App: An Editor's Best Friend

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Since about every third attendee has their nose glued to their smart phones this morning, I'd say that the the Securities Industry and Financial Market Association (SIFMA) has scored a solid gold with its show app this year.

Freely available for download, the app replaces those two familar confernce and expo guides from years past. Besides giving a handy schedule, expo map and exhibitor guide, the developers tossed in a news and Twitter feed for the show. 

I haven't had a chance to check out the document download function yet, but I'm sure I will as long as my iPhone's battery holds out.

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