Marcel Bar to Spearhead Investit Digital Accelerator

Marcel Bar will spearhead the Investit Digital Accelerator and innovation programs at Investit. Bar will look to help investment management and servicing firms embrace innovative digital solutions that create greater investor loyalty and drive brand recognition.

Bar brings 15 years of experience in developing and implementing digital strategies and programs, with 10 years in the investment management industry, most recently as head of design and innovation at Schroders. He has also worked in senior roles in start-ups, digital agencies, consulting firms and investment managers within technology, marketing and change management.

"This is an exciting time for digital in the investment management industry. Firms are keenly aware of the importance of being investor centric and providing personalized and timely information to clients when, where, and how they want it. A strong digital program provides the foundation for achieving that objective," Bar said in a statement.

A 2015 Investit survey revealed that 70 percent of financial service firms are still in the early stages of digital maturity. Firms are struggling with creating the right digital strategy using the right technologies that will enable them to meet the firm's business objectives while meeting shifting client needs.

"(Marcel's) combined experience in honing digital strategies, driving innovation, and knowledge of the asset management industry make him a key addition to the Investit family and reflects our ongoing commitment to meet the needs of our clients," said Catherine Doherty, CEO of Investit, in a statement.