Buy-Side Technology Awards 2025 winner’s interview: S&P Global Market Intelligence

S&P Global Market Intelligence won Best buy-side CRM platform in this year’s Buy-Side Technology Awards. Emily Jasper speaks to WatersTechnology about the win.

• S&P Global Market Intelligence for Salesforce is the product that delivered the win for S&P Global in this year’s BST Awards. Typically, what types of firms across the capital markets is the service aimed at, and what are you hearing from them regarding their biggest pain points with respect to customer relationship management (CRM)?
• SPGMI for Salesforce is by no means the only CRM offering on the market. What do you see as its competitive differentiators? In other words, to your mind, what does SPGMI for Salesforce do better than other similar CRM offerings?
• All products and services currently serving the capital markets need to adapt to clients’ demands and trends across the wider industry. What is on the SPGMI for Salesforce development radar you believe will help maintain its position as a market leader?

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