Risky Business
Inside ASP Special Report
By Daniel Safarik
Selling derivatives ASPs is a tough battle, but vendors are willing to try.
Creating software for derivatives trading and reconciliation has always been challenging. Selling an ASP service is an even tougher battle.
"A lot of hand-holding is needed" when approaching firms about surrendering data to an ASP, says Luis Zea, associate marketing director at Summit Systems. Summit recently began to market (but has yet to deliver) an ASP-delivered version of its Transact platform, which
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