Are VMUs Even Necessary?
STP
Following the collapse of GSTPA, other competitors tweak their marketing plans. By
Jurgen Marziniak knows where the blame should lie for the demise of GSTP, the virtual matching utility (VMU) that declared bankruptcy two months after going live. "Matching requires two partners," says the beleaguered CEO of the former company, who found the buy side unwilling to embrace the idea. "You need someone who buys and you need someone who sells. At the end of the day there was no business and no
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