Bell to Head Marketing for Investment Metrics

Investment analytics and reporting firm appoints new addition to the marketing leadership team.

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Investment Metrics, a provider of investment analytics and reporting technology, has appointed Mark Bell as its new chief marketing officer

With over 12 years of experience in marketing for technology firms and fintech, he was previously the head of marketing at PerTrac, which was later acquired by eVestment, and more recently was the vice president of global marketing at Real Capital Analytics, a data and analytics firm specializing in real estate investments.

Investment Metrics received a “significant equity investment” from Resurgens Technology Partners and HarbourVest Partners in June 2017, and inked a deal with Mercer’s wealth management business for the provision of portfolio analytics in late January.

Based at the firm’s headquarters in Darien, Conn., Bell will manage and oversee Investment Metrics’ global marketing program, focusing on products, lead generation, media relations, and branding.

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