As It Ships UniVu 2.3, EJV Begins To Shift Focus To Sales from Development

RESEARCH & ANALYTICS

Having completed development of the full-functionality UniVu release 2.3 fixed-income data and analytics service, EJV Partners L.P. is attempting to shift emphasis in favor of marketing to buy-side institutions and its sell-side partner firms.

At a meeting last week, EJV president Bruce Peterson expanded the mandates of its six top executives, charging them with focusing more attention on the EJV's partner firms and potential and existing clients.

Meanwhile, in separate moves, three senior ex

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