From Opening Weekend to Market Open: Turning Movies into Market Data

A movie’s opening weekend is a reliable indicator of how it will perform over the length of its release. But what date a studio picks for the opening weekend—and whether that date changes before release—can also impact its revenues, and its parent studio’s stock price. Max Bowie grabs some popcorn for a preview of Wall Street Horizon’s latest blockbuster dataset.


The vendor believes that just as changes to dates of corporate earnings or legal trials can have a material impact on the stock prices of the companies involved, movie release dates—and any changes to them—can be a leading indicator of revenues, and can impact a studio’s stock price.

“Our client base is looking at these dates as volatility events,” says WSH founder and chief executive Barry Star. “My hypothesis is that dates for these $100 million movies from big studios are more likely to have

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