Sell-Side Technology Awards 2013: Best Sell-Side Trading Communication System ─ Orange Business Services-Trading Solutions

Open Trade is, of course, far more than just a telephone. Through touch-screen interfaces, the turret integrates voice with all of the other forms of communication that modern traders are accustomed to using, such as web, instant message, video, e-mail and even web-based applications. Users can manage up to 30 simultaneous calls and conferences, utilizing Session Initiation Protocol (SIP) technology and intuitive identification systems that allow them to be automatically routed to counterparties via the best means possible at that moment. Integration with cloud services means that clients are able to take the product on a turnkey, pay-as-you-go model.

Orange Business Services-Trading Solutions has rolled out two flavors of its turret over the past two years: a simplified single-screen option in the form of Open Trade Compact, and a two-screen model through Open Trade Evolution. In light of recent regulatory developments on the back of the Markets in Financial Instruments Directive (Mifid) and the Dodd-Frank Act, Orange has partnered with recording specialists and tied in mobile compatibility to ensure that communications are captured and stored according to mandates from home authorities.

The numbers speak for the popularity and reputation of Open Trade. Since its launch in 2010, the company has seen steady growth for its high-end product-two-thirds of its user base was signed in just over a single-year period from January 2012 to March 2013; all are now live on the platform. It is this combination of cutting-edge technology, ergonomic design and sheer usability that has deservedly earned Orange the top spot in this intensely competitive category.

ORANGE REACTION

Users can manage up to 30 simultaneous calls and conferences, utilizing Session Initiation Protocol (SIP) technology and intuitive identification systems that allow them to be automatically routed to counterparties via the best means possible at that moment.

"We are extremely excited to have been awarded the accolade of best sell-side trading communication system. As trading technology undergoes significant transformation with the rise of mobility, voice, video, instant communication and text-messaging tools, we strive to provide our customers with the very best solutions. In evolving our business as a market leader in unified communication solutions, cloud services, consulting, and systems integration, we continue to ensure our customers are well prepared to meet rising client and regulatory demands. This win reflects our persistent efforts in the trading-technology space, and highlights the success we have seen to date with the Open Trade next-generation smart turret since its launch in 2010."

Lionel Grosclaude, CEO, Orange Business Services-Trading Solutions