When it comes to deploying complex applications, scaling solutions, integrating with other vendors and processing vast sums of data, for many vendors today, there is no other option but to embrace the cloud. Capitalizing on these capabilities is key to the success of SS&C Salentica’s client relationship management (CRM) offering. Over the last 12 months, the provider has consistently developed its cloud-based platform to strengthen its business management tools and expand its range of platform integrations.
These efforts have put the vendor on the map, and as a result, it has scooped up the title of best cloud-based application provider at this year’s Waters Rankings.
Salentica CRM is a custom-built application that is deployed on the Microsoft Azure cloud. In September 2018, the firm released its Salentica Data Broker product, which is designed to enable secure data sharing and provide a 360-degree view of a client’s profile, holdings, and information. Salentica applications are built on a core data model and use a hierarchy system that looks at the relationship level between the firm and its clients. Users have the ability to drill down into client relationship data such as portfolio allocation, financial accounts, and relevant third-party connections. In addition to client management, the CRM platform also manages business tasks and tracks activities such as internal expenses, internal processing, and vendor management.
“The idea is that it becomes sort of the central hub of managing your business,” says Derek Landi, co-general manager of SS&C Salentica. “It doesn’t exactly complete every function for you as a business management tool, but in a lot of ways it can be the starting point to know what needs to be done on a daily basis.”
Over the next 12 months, SS&C Salentica is pushing to evolve its product offering in the cloud and develop its functionality in managing business operations.
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