Virt-x, the London-based securities exchange and subsidiary of SWX Swiss Exchange, has been re-branded and will now be known as SWX Europe. The decision was taken as a result of SWX Group's merger with SIS Group and Telekurs Group into Swiss Financial Market Services AG on 1 January 2008. The exchange specialises in Swiss blue-chip equities and has recently launched non-displayed trading while also cutting its pricing tariff. New exchange technology is also set to go live later this year.
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