Why Microsoft doesn’t believe in good buys

Editor’s Letter

I learned an important business lesson at this year’s SIA Technology Management Conference and Exhibit. I had always wanted to ask the folks at Microsoft why the world’s biggest software house is so reluctant to get into the mainstream financial services industry by buying or developing industry leading applications.

I put this burning question to Kenny McBride, Microsoft’s global industry manager for financial markets (see Interview, page 20). I suggested it might be profitable for

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