UPDATE: Bloomberg’s Chat Gambit: The Feint Before a Knockout?

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Bloomberg has rolled out a version of its Instant Bloomberg chat service—widely acknowledged as one of the “stickiest” elements of its $22,000-per-year Bloomberg Professional terminal—that allows professionals within financial institutions who do not subscribe to the Bloomberg Professional service to use the same messaging platform as colleagues within their firm who have Bloomberg terminal subscriptions.

Dubbed Enterprise IB and described by the vendor as “an intra-firm communication and

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