UPDATE: Bloomberg’s Chat Gambit: The Feint Before a Knockout?
Some suggest that Bloomberg’s decision to introduce a cut-price version of its Instant Bloomberg messaging is a sign that the data giant is rattled by bank-backed secure messaging startup Symphony. Joanne Faulkner investigates whether the move reflects concern at the vendor, or is simply how Bloomberg is adapting to the broader evolution of messaging.
Bloomberg has rolled out a version of its Instant Bloomberg chat service—widely acknowledged as one of the “stickiest” elements of its $22,000-per-year Bloomberg Professional terminal—that allows professionals within financial institutions who do not subscribe to the Bloomberg Professional service to use the same messaging platform as colleagues within their firm who have Bloomberg terminal subscriptions.
Dubbed Enterprise IB and described by the vendor as “an intra-firm communication and
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