Merrill Lynch, Data Broadcasting Corp. Near Agreement On Marketwatch Joint Marketing Plan
THIS MONTH'S LEAD STORIES
Data Broadcasting Corp., the cable TV market data service, is finalizing a deal with Merrill Lynch & Co. that will allow Merrill to offer DBC's Marketwatch service to its customers. The program is expected to enter a pilot phase in the northern Virginia suburbs of Washington, DC, within the next few weeks.
"Evidently the Merrill Lynch brokers have been complaining for years that they don't really have a service to offer their customers who ask about it," says Cathy Flynn, vice president
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