What Is Barra's Strategy? Vendor Pokes at New Markets, Struggles To Support Windows

WatersTechnology Staff
13 May 1994

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Has anyone noticed how many balls Barra Inc. is juggling these days? In its search for new areas to grow into, the vendor is moving in a number of directions at once. But it remains to be seen how Barra intends to manage its multiple ambitions and whether the vendor will start to get more bang for its R&D buck.

Barra has long rested unchallenged in its niche of providing equity portfolio-analysis systems, mostly via DOS-based PC applications, to institutional money managers and plan sponsors

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