A Picture is Worth A Thousand Numbers

TRADING TECHNOLOGY

Wading through rows and rows of tiny numbers on a computer screen has never been an easy or enjoyable task for traders. But as the tidal wave of data continues to flood trading desks, the job of physically keeping up with the markets is only getting more difficult.

Data visualization vendors argue that there is a much better way to present data--and therefore, a much easier way for traders to absorb and process it. All vendors work on a simple premise: The human mind can process color

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