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Lessons from London

It is no surprise that young, tech-savvy employees would gravitate toward new social media, but can the sell-side front office ever effectively exploit them for anything but internal communications?

Unlike instant messaging (IM), which appeared on the scene what seems ages ago, the new social media looks to distribute information to a wide audience in an asynchronous fashion. It is not the Internet equivalent of a walkie-talkie, but rather of a printing press.

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