Future Tech: Mashups Rock
COVER STORY
In the music world, a "mashup" is the new sound created when a DJ actively mixes pieces of different songs of different styles and beats together. Now it is the latest buzzword at Web services conferences as firms awaken to the potential for mashing up data and applications.
"It's about taking the pieces and building something greater than the sum of the parts," says Michael Ogrinz, principal architect in the global markets division at Bank of America and author of the upcoming book Mashup
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