New Frontiers in March Towards Greater Pricing Transparency

In the years following the financial crisis of 2008, firms have ratcheted up their demands for transparency around the evaluated prices they receive, and pricing vendors have responded in a variety of imaginative ways.
A decade ago, a pricing vendor was considered transparent if it took occasional phone calls from clients to explain its evaluated prices. Today, a vendor would go out of business in weeks if this was the extent of the support it provided.
There is now an expectation that, in
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