Google Plans Foray into Asset Management with AI Data Tools

The technology giant is rolling out tools to asset managers who need to use machine learning but have limited in-house experience.

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Google is ramping up its advanced analytical capabilities to target asset management firms, with tools it says can simplify data scientists’ work.

Given its size and access to consumer and business data, the technology giant’s potential to disrupt the financial services space has been speculated about for years. Although many asset managers and technology vendors remain unsure about Google’s end-game, buy-side firms have expressed interest in engaging with it. 

“Increasingly, we are working

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