Hedge Funds Use Shopping Center Cameras in Hunt for Alpha

Buy-side firms in search of alternative insights to drive returns are turning to sentiment analysis to fine-tune their strategies.

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Prior to the spread of the coronavirus, the US stock market was nearing an historic milestone: the S&P 500 equity benchmark was 5% away from posting its largest ever rise without falling more than 20%—a bull run not seen since the tech boom of the 1990s, according to the Financial Times. The market has started to stabilize, and the bull run is expected to continue, at least in the near term.

If investors can see their money grow by simply following an index, what’s the point of paying a fee to

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