The IMD Wrap: Price you gotta pay

With regulators taking aim at data providers in the ongoing war over data fees, Max says that data doesn’t need to be free, but it should be transparent, that price increases should accompany increases in value, and that technology already exists to change the status quo.

So, I have this weird, recurring dream: I’m in the supermarket, trying to do my shopping on a budget. But there are no prices on the shelves. I ask one of the employees, “Excuse me, how much is a dozen eggs?” And the employee replies, “I’ll tell you, but it will cost you 10 cents for each price. And on top of that, it depends on what you want to use the eggs for. If you want to boil an egg, that’s one price, but if you’re planning on making a ‘derived’ work, like a cake, that will cost more. And

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