Bloomberg adds web traffic data as leading indicator of market movements
The vendor’s deal to incorporate website visit data from Similarweb is the latest move in its ongoing expansion of alternative datasets.
Web traffic data—how many people visit a company’s website, and how those figures change over time—is being seen as a leading indicator of sales and corporate revenues that can be interpreted in near-real time ahead of a company’s quarterly financial reports.
Two companies who would agree with that are Bloomberg and Similarweb—a provider of such web traffic data—who today announced a deal for Bloomberg to carry the latter’s data on its terminal within its ALTD alternative data segment.
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