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UK asset manager fixes data then brings in AI

Now that Omba Advisory & Investments has consolidated its data, it can leverage new AI tools.

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Credit: Rudenkoi

The asset management industry has long been plagued by overlapping systems that do similar things yet are distinct in function. Though annoying, it can indicate that a firm has grown in capability and product offering.

For example, take a fund that started off as a long-only equity fund. Then, it started adding different asset classes, such as fixed income, or different strategies. And starting off small, it was easy—and cheaper—to build whatever functionalities the firm needed to expand in those

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