Understanding the Value of User Experience: Why UX Matters Now, More Than Ever, for Big Firms
Users of financial software are more in tune with what makes for good and bad user experiences than ever before. And while small capital markets firms excel at reaching out directly to their customers, large banks and asset managers struggle to offer the same experience.
Dan DeFrancesco speaks with three of the finance world's largest firms about the steps they've taken to address the needs of their customers in the UX space.
Imagine you’re a contractor commissioned to build a house from scratch for a new family. The young couple and their two children are excited to share with you all their requests for what will be their home for years to come. However, you decide you don’t want to deal with the family directly. Instead, you speak to everyone else involved in
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