We’ve all seen it before: Someone comes up with a brilliant idea that’s ahead of its time. They gleefully demonstrate it to the market, thinking everyone will share their vision. But typically conservative decision-makers don’t see its full potential, and so their idea becomes a hammer looking for a nail, and instead of trying to shift a stagnant base, they shift their own model, and let potential paying clients steer the product in the direction of whatever their most pressing need is at that