EDM Council 2.0: Trade Body Unveils New Program and Platform

Trade association is launching a new social media-based platform, reflecting industry shift toward more collaboration.

John Bottega, EDM Council

Bottega says the trade association’s evolution, much like that of the financial services industry, is a result of, and has occurred parallel with, the response to the financial crisis a decade ago.

When he joined the EDM Council roughly seven years ago as a member of a bank, Bottega says the CDO role was relatively new to the financial industry, with CDOs talking through the council about how to build a good data management program. That resulted in the EDM Council’s data management capability

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