Bloomberg to Buy Brainpower for $40M

FRONT PAGE: ORGANIZATION & STRATEGY

Bloomberg last week confirmed its intention to buy Brainpower, a Swiss vendor of data management and analytics tools for the buy side, in a deal valued at around $40 million.

The US data giant, which—unlike its rivals—is known for growing organically rather than through acquisitions, says it will use Brainpower's technology to improve its Bloomberg Pro fessional terminals.

However, the purchase is not part of a play for Bloomberg to expand outside of the real-time data business. Instead, it wi

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