Global Vendors Eye Asian Opportunities

INSIDE MARKET DATA SPECIAL REPORT

Foreign vendors agree their global brand is their strength in Asia-Pacific, but say their size can make it difficult to cater to each market.

"Global companies have brand recognition and scale but are not as nimble or not as sensitive to local markets," says Rory Manchee, regional business manager, Asia-Pacific, Standard & Poor's.

One answer is to look at each market individually. Malcolm Oldham, manager fixed income, Interactive Data Asia-Pacific, adds that global vendors need to also "build

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