Reuters Gains Retail Market Share From Bridge/ADP

PRODUCT WATCH

NEW YORK--Reuters has signed Reuters Plus deals with Prudential Securities, Bear Stearns, Deutsche Banc Alex. Brown and McDonald Investments (Keycorp Co.). Reuters Plus will replace the Bridge/ADP service on the desktops of thousands of retail brokers at these firms. Reuters Plus is Reuters' US equity information service targeting retail users.

Prudential Securities is installing Reuters Plus for 11,000 financial professionals at its 270 branches nationally, including its main retail branches

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