MARKET INSIDER

MARKET INSIDER

Michael Bloomberg, founder and majority shareholder of Bloomberg, is definitely going to run for mayor of New York in 2001, claims verbally challenged columnist Cindy Adams of the New York Post. She quotes the media mogul as saying that he wants to be "a kinder, gentler Rudy [Giuliani, the current mayor]" and that he wants "to take Rudy to the next level." When asked what happens to his company if he is elected, Bloomberg says, "I'm in the news business, so I'll have to stop running the co

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