Ever wonder who writes those "By a WALL STREET JOURNAL Staff Reporter" stories?

When the story is about Dow Jones--at earnings time, or when senior management has come up with a zany idea for making money, like licensing the DJIA--it's written by The Powers That Be. A lowly copy editor gets to check the spelling, and off it goes to the printers.

Which is why last Friday's story in the Wall Street Journal is so significant.

"Dow Jones Says It Isn't Ruling Out Markets Unit's Sale" reads the headl

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