DBC Targets Pros With New Offering, Signs Stires O'Donnell

VENDOR STRATEGIES

Last month Data Broadcasting Corp. launched Signal I-Net, a service that marks a change in strategy for the vendor, which has primarily targeted the individual investor marketplace. With the release of the networked product, the vendor is targeting professional users. One such firm, Stires O'Donnell, a Manhattan-based investment banking and brokerage concern, has signed on to replace PC Quote with Data Broadcasting's new product.

Signal I-Net receives data via an FM radio frequency, cable or

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