Bloomberg, Reuters Gear Up To Launch Financial TV Programs

VENDOR STRATEGIES

Bloomberg and Reuters are both placing bets that the financial markets will want motion video, and that proprietary programming is the way to go. In efforts to boost their respective profiles among news consumers throughout North America, both are also planning to offer TV programming for distribution beyond their terminal bases.

According to sources close to the projects, Bloomberg's programming is slated for release in January of 1994; Reuters', on the other hand, carries a proposed launch

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