We were messing around last week here on the market data desk with a Segasoft CD-ROM--a giveaway from Cosmopolitan magazine--called Virtual Makeover. Someone suggested we bring it to our stand at the SIA, and offer punters free makeovers. Relief from the strain of the melee.

Great idea, I thought. Impossible, but great.

But it got me thinking about a meeting we had earlier in the week with Carolyn Chin, the new marketing EVP at Reuters America. At the meeting, Chin outlined an almost revolutio

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