Piranha Plans To Take A Bite Out Of The European Market


LONDON--Primark is set to officially launch its Piranha product in the European market at an event in London this week. Piranha is an analytical application that integrates several databases for access via a single platform.

At the same time, Primark has defined a new organizational structure (see story, this issue).

Piranha, which has taken approximately two years to develop, has been available in the US market since last summer, but this is the first time it will be available in Europe, says

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