Perfect Info to Boost Regional Presence

ORGANIZATION & STRATEGY

London-based data vendor Perfect Information is planning to increase its staff outside the City of London over the coming year to meet demand from user firms based elsewhere in the UK.

The decision follows the appointment of Melanie Ellyard in June as regional sales manager, based in Leeds (IMD, July 26). Initially, she will handle all business in the north of England, Scotland and other regional centers.

But to better support PI's regional clients and grow regional sales, the vendor will hir

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