MARKET DATA PERSPECTIVES

MARKET DATA PERSPECTIVES

This branding stuff is a funny old business.

There are a few great brands in our industry. Reuters and Bloomberg are two that are probably being exploited quite well by their owners. But there is a good number of others that aren't.

People really are waking up, though. For instance, a long chat with Paul Ingrassia, president of Dow Jones Newswires, reveals that a lot of thought is (finally) being put into how to properly brand the company's wires now that it's pursuing a purely vendor-neutral

To continue reading...

You need to sign in to use this feature. If you don’t have a WatersTechnology account, please register for a trial.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an indvidual account here: